Retention Manager

After 6+ years in the iGaming industry, we're entering a new stage of growth and expanding into new international markets. To support our ambitious plans, we're strengthening our CRM & Retention team and looking for an experienced Retention Manager.

2 established brands (Sportsbook + Casino)

Turnkey infrastructure (focus on growth, not platform development)

Tier-3 & Europe → Tier-1 expansion

Curaçao licensed

~100 professionals

Full remote

What we're looking for

3+ years of hands-on experience in Email Marketing / CRM Communications within iGaming (Sportsbook & Casino).

Proven experience working with Tier-1 GEOs, with a strong understanding of their audience, market specifics, and compliance requirements.

Hands-on experience with Customer.io and other CRM / communication platforms.

Experience managing multi-channel CRM campaigns across Email, In-App, Push Notifications, and SMS.

Strong understanding of email deliverability, personalization, campaign optimization, and CRM best practices.

Experience with audience segmentation, targeting, and database management.

Basic HTML skills for editing email templates and communication layouts.

Strong analytical mindset and experience working with campaign performance data, UTM parameters, and tracking.

Ability to manage multiple campaigns, prioritize tasks, and meet deadlines in a fast-paced iGaming environment.

Excellent communication and organizational skills.

Native Russian or Ukrainian and English B2+.

What you'll do

Plan, launch, and optimize promotional, lifecycle, and informational campaigns across Email, in-app, Push Notifications, and SMS channels.

Build audience segments based on player behavior, engagement, lifecycle stage, and campaign objectives.

Create, edit, and maintain communication templates, including basic HTML adjustments (CTAs, links, images, logos, and layouts).

Monitor campaign performance and analyze key metrics, including delivery rate, open rate, CTR, conversion, engagement, and revenue impact.

Run A/B tests and continuously optimize campaigns based on performance data.

Ensure accurate campaign setup, QA, scheduling, and timely delivery across all communication channels.

Collaborate closely with Design, Content, and Product teams to deliver relevant and high-performing player communications.

Track campaign performance

Contribute ideas for improving CRM communication strategy, automation, segmentation, and player engagement..

What this role gives you

A collaborative CRM team where you'll have real ownership and your ideas quickly become reality.

The freedom to test, optimize, and continuously improve customer communications.

Work on two established brands expanding into Tier-1 markets.

Fully remote.

24 vacation days + 10 sick days.

Learning budget, conferences and team-building activities.

Interested? Have questions? Or know someone who'd be a great match?

Навыки

• Customer.io
• Email Marketing
• CRM
• HTML
• A/B testing
• Audience segmentation
• Campaign optimization
• Push Notifications
• SMS
• UTM parameters