GEO Strategist

Full-time/Company: Binance

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Offerings range from trading and finance to institutional services and Web3 features; Binance aims to build an inclusive financial ecosystem to advance the freedom of money.

Responsibilities

• Own Binance's presence in AI-generated responses across major LLMs, driving citation authority and entity presence at scale
• Build and maintain llms.txt, structured data, and knowledge graph signals across major page groups, including regional adaptation
• Define and track GEO as a standalone acquisition channel (impressions, citations, referral attribution) and build measurement frameworks
• Translate AI citation gaps into content requirements and embed GEO into Content, Tech, and Data workflows
• Run ongoing LLM prompt testing and citation audits to validate performance and catch regressions
• Benchmark competitor GEO positioning and convert findings into prioritized gap opportunities
• Analyze log-level and query-level data to identify AI crawler behavior, citation patterns, and content structure gaps

Requirements

• 5-6+ years of hands-on SEO experience, including technical SEO at enterprise scale
• Mechanistic understanding of how LLMs retrieve, weight, and cite web content (RAG architecture, retrieval/ranking, citation behavior)
• Proven ability to define and lead a GEO/technical SEO strategy independently
• Expertise in structured data/schema markup, entity-based content architecture, and knowledge graph signals
• Hands-on fluency in crawl/indexation mechanics, log file analysis, and Python or SQL for extracting insights at scale
• Experience building measurement frameworks and attribution models for channels without established tooling
• Enterprise experience operating cross-functionally with Content, Tech, Data, and Compliance teams

Nice to have

• Experience in cryptocurrency, fintech, or another regulated/trust-sensitive industry

Stack

ChatGPT, Perplexity, Gemini, Claude, RAG architecture, llms.txt, structured data/schema markup, knowledge graph, Python, SQL

Benefits

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization
• Autonomy on fast-paced, impactful projects
• Opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (may vary by business team)

Skills

• SEO
• Technical SEO
• LLM
• RAG
• Structured data
• Schema markup
• Knowledge graph
• Python
• SQL
• Log file analysis
• ChatGPT
• Perplexity
• Gemini
• Claude