Team Lead Product SMM

We’re looking for a Team Lead Product SMM to develop and scale social media communication for iGaming products across multiple platforms and GEOs.

Responsibilities

• Develop and implement SMM strategies aligned with brand guidelines and marketing goals
• Manage and schedule content across X / Telegram / Instagram / TikTok and other relevant platforms
• Ensure consistent tone of voice, visual style and brand messaging
• Plan and publish different content formats: posts, stories, short videos and visuals
• Generate creative content ideas, formats and concepts to boost engagement
• Adapt content for different GEOs, audiences and product specifics
• Monitor social media trends, competitors and viral formats
• Track and analyze performance: reach, engagement, CTR, follower growth
• Optimize content and communication based on data and results
• Collaborate with designers, copywriters and marketing teams
• Support marketing campaigns, product launches and promotional initiatives on social media

Requirements

• 1–3 years of experience in SMM / social media management
• Practical experience with X, Telegram, Instagram, TikTok
• Basic knowledge of social media metrics and performance analysis
• Experience with content planning, scheduling and publishing
• Strong understanding of tone of voice and visual consistency
• Ability to generate creative ideas and follow trends
• Experience working with designers and preparing briefs — a plus
• Knowledge of iGaming, betting or other high-risk niches — advantageous
• English level — Upper-Intermediate / B2 or higher

What we offer

• Remote work format
• Competitive compensation & bonuses
• Professional international iGaming team
• Opportunity to lead and scale product SMM direction
• Work with dynamic products, creative formats and different GEOs

Skills

• SMM
• Social media management
• Content planning
• X
• Telegram
• Instagram
• TikTok
• Content scheduling
• Performance analysis