User Acquisition Team Lead

Company: Adapty

Work format: Full-time, remote worldwide / offices in London and Belgrade

Salary: up to $8,000 gross monthly

Adapty is a fast-growing SaaS company helping mobile apps manage subscriptions, in-app purchases, and paywalls. We power 20K+ apps and process over $2B in subscriptions annually.

We are looking for a User Acquisition Team Lead to own multi-channel paid growth across a portfolio of subscription products. You will lead a team of UA specialists, work directly with clients, and collaborate with Creative and Product teams to drive scalable growth.

What you will do

• Lead acquisition strategy and performance across multiple projects
• Manage and mentor UA specialists
• Own targeting, bidding, budgeting, and geo expansion strategies
• Drive creative testing with the Creative team
• Oversee tracking, attribution, and measurement quality
• Run client reviews and provide clear recommendations
• Align acquisition with product growth and monetization

What we expect

• 3+ years of hands-on UA experience across Meta, Google, and TikTok
• Proven experience scaling mobile apps
• Experience with web-to-web acquisition flows
• Strong analytical skills and understanding of post-ATT measurement
• Experience with AppsFlyer, Adjust, Amplitude, Mixpanel, or similar tools
• Strong understanding of subscription economics
• Experience mentoring UA specialists
• Strong client communication skills and fluent English

It would be a plus

• Experience with Apple Search Ads, ASO, Google Search, Snapchat, X, or Pinterest
• Experience managing $1M+ monthly ad spend
• Agency, consulting, or multi-client background

What we offer

• High level of ownership and direct communication
• Flexible remote work worldwide
• Offices in London and Belgrade
• Support for language learning, sports, health insurance, laptop expenses, and more

Skills

• Meta
• Google Ads
• TikTok
• AppsFlyer
• Adjust
• Amplitude
• Mixpanel
• Apple Search Ads
• ASO
• Google Search
• Snapchat
• Pinterest