GEO Strategist

Binance

УдалённоSeniorПолная занятость

Full-time/Company: Binance

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Offerings range from trading and finance to institutional services and Web3 features; Binance aims to build an inclusive financial ecosystem to advance the freedom of money.

Responsibilities

Own Binance's presence in AI-generated responses across major LLMs, driving citation authority and entity presence at scale
Build and maintain llms.txt, structured data, and knowledge graph signals across major page groups, including regional adaptation
Define and track GEO as a standalone acquisition channel (impressions, citations, referral attribution) and build measurement frameworks
Translate AI citation gaps into content requirements and embed GEO into Content, Tech, and Data workflows
Run ongoing LLM prompt testing and citation audits to validate performance and catch regressions
Benchmark competitor GEO positioning and convert findings into prioritized gap opportunities
Analyze log-level and query-level data to identify AI crawler behavior, citation patterns, and content structure gaps

Requirements

5-6+ years of hands-on SEO experience, including technical SEO at enterprise scale
Mechanistic understanding of how LLMs retrieve, weight, and cite web content (RAG architecture, retrieval/ranking, citation behavior)
Proven ability to define and lead a GEO/technical SEO strategy independently
Expertise in structured data/schema markup, entity-based content architecture, and knowledge graph signals
Hands-on fluency in crawl/indexation mechanics, log file analysis, and Python or SQL for extracting insights at scale
Experience building measurement frameworks and attribution models for channels without established tooling
Enterprise experience operating cross-functionally with Content, Tech, Data, and Compliance teams

Nice to have

Experience in cryptocurrency, fintech, or another regulated/trust-sensitive industry

Stack

ChatGPT, Perplexity, Gemini, Claude, RAG architecture, llms.txt, structured data/schema markup, knowledge graph, Python, SQL

Benefits

Shape the future with the world’s leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization
Autonomy on fast-paced, impactful projects
Opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (may vary by business team)

Навыки

Обновлено 7 августа